I-A. Why a Business Plan is Essential
 A proper business plan serves as a map. Use it to establish the points along the route, indicating why each is important and how it can best be reached. The plan builds from mission and values to justification, strategies, tactics, actions, and expected results. This last must establish what constitutes success, and should be measured both quantitatively and qualitatively. Your plan serves as one of the most important early-stage tools for project-related communications. It is an exercise in documenting the thoroughness and validity of your research and planning. You will use it to obtain advice and criticism, to reach agreement, and to secure participation and support. Once finalized, you will use it as your principal guide to implementation and to measuring success. (Parts of the plan, particularly the financials—budget and projections—will be updated annually, as will tactics and action plans in need of correction or refinement.) Your plan lays the foundation for your Open Access model and initiative, and guides it through product design and implementation (if needed), market launch, and ongoing publishing operations. Comprehensive business and financial planning increases the likelihood of the venture’s success.

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komentar Dari Jurnal
setiap perusahan bisa di katakan maju ketika Memiliki inpian untuk memajukan suatu perusahaan yang merupakan sebuah tindak lanjut dari sebauh perusahaan dengan mempertimbangkan dengan data yang akurat di lapangan dan dapat di pertanggung jawabkan.

Dari sebuah tindakan tidak cukup sampai di situ. Tapi juga harus terus menjaga stabilitas perkembangan yang solid dari lapangan yang sesuai data terbaru yang dilanjutkan dengan melakukan intropeksi, dan inovasi dari kekurangan yang bisa menyebabkan fatalnya sebuah perusahaan